How Spunt is funded

Rather than chasing flashy headlines or pumping out endless content, Spunt thrives on explanation. That means our volume is smaller, our work is slower, and our focus is on clarity rather than clicks. Because of this, we cannot rely on the traditional model of driving revenue through sheer traffic.

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To keep Spunt sustainable, and to protect our independence, we use a mix of services, partnerships, and advertising. This allows us to fund our work without compromising our editorial integrity. Alongside journalism, we provide professional services built on our expertise in economics, policy, data analytics and communications.